About Casual Contemplation

Welcome to Casual Contemplation!


My name is Jacqueline Day, owner of Casual Contemplation. Most people call me Jackey. As the store name suggests I am a contemplator. My contemplations often lead me to understanding life, love, and matters of the heart from many points of view. I have spent years attempting to let go of the attachment and resistance to labels whether those labels seemed positive or negative. Over time I learned that letting them go had less value than desensitizing them altogether through contemplations that included acknowledgment, allowance, acceptance, and sometimes a bit of humor.

One afternoon while attending an event my dear friend Larry made this statement about me: "She is the most loving and kind hearted person I've ever known." With a sheepish grin in my direction he finished by saying, "except when she's not." I couldn't stop laughing because I knew it was true. Some part of me also knew I didn't want to have to live up to someone else's definition of loving and kind hearted or even being my own definition ALL THE TIME.

That conversation took place seven years ago. Since then whenever I found myself stuck in negative self talk or taking on an identity that another had projected in my direction I would go back to this statement and remind myself, "Yes, that could be true...except when it's not." I became willing to own it all and because of this the emotional charges drifted off into no wear land.


Casual Contemplation evolved out of a desire to create except when self acceptance apparel as well as thoughts that inspire, encourage, and empower. It is the name I chose to represent casual apparel and the contemplative nature behind the designs.


Absolutely, words matter, except when they don’t. How people describe us and how we label ourselves can only cause us suffering when we are in denial of any aspect of ourselves. Even those labels that are perceived to be positive can elicit unwanted emotions and reactions if we believe we have to live up to them all the time and then we don’t. We are after all having a human experience. The; except when, sometimes, until, and maybe’s of Casual Contemplation’s wearables are created with self love and acceptance in mind.  

My favorite Buddha quote is, "You can search throughout the entire universe for someone who is more deserving of your love and affection than you are yourself, and that person is not to be found anywhere. You yourself, as much as anybody in the entire universe deserve your love and affection."

In my store you may find some buddhaful snippets of wisdom, words of inspiration, and contemplative points of view outside your comfort zone. It is my hope that these wearables will open doors for conversation, some laughter, and maybe a bit of self awareness.


10% of all Casual Contemplation net proceeds will be donated to support non-profit organizations that help domestic violence and sex trafficked victims.  

If you have any questions or want to share your experience with Casual Contemplation e-mail me at: exceptwhenllc@gmail.com

Wishing you all many blessings,